Over 95% Increase in Online Sales with Thoughtful Strategic Optimizations

Maxx Group is a high-end apparel retailer and authorized distributor of major brands such as Jacquemus, Diesel, Hugo, Superdry, Boss, Karl Lagerfeld, and Ugg, among others. Known for their sophisticated and trendy product lines, Maxx Group has cemented its market dominance in its home country, attracting a loyal customer base that values quality and style. With their reputation for offering premium brands, they have become a leading name in the luxury apparel market. Building on their success domestically, Maxx Group decided it was time to expand their operations to neighboring countries, aiming to replicate their winning formula and tap into new, lucrative markets.

When Maxx Group first approached Three Folders, their account was not performing at its potential. Despite the retailer's strong brand and market presence, their digital marketing efforts were under optimized. They were spending on inefficient campaigns and were not capitalizing on the machine learning and ROAS focused Advantage+ Shopping, which are designed to enhance campaign performance by targeting the right audience with precision and improving overall ad efficiency.

Entering our engagement with Maxx Group, we identified three major growth opportunities in their Meta Ads account:

• Efficiency of Spend Throughout the Funnel: We saw potential in optimizing the allocation of the budget across the entire customer journey. By ensuring that funds were used more effectively at each stage, from initial awareness to final conversion, we aimed to maximize the impact of every dollar spent.
• Expanding on Top-of-Funnel Optimization: Recognizing the importance of attracting new customers, Three Folders placed a strong emphasis on improving the top-of-the-funnel activities. This included refining targeting strategies and creating more compelling ad creatives to capture the interest of potential customers who were not yet familiar with Maxx Group’s offerings.
• A/B Testing Expansion of Retargeting Campaigns: To boost conversion rates, Three Folders proposed an aggressive A/B testing approach for retargeting campaigns. By experimenting with different ad variations and targeting parameters, we aimed to identify the most effective strategies for re-engaging users who had previously interacted with Maxx Group's.

Since partnering in Q2, when comparing to Q1 performance, Three Folders has successfully fine-tuned campaign performance to achieve greater returns at lower costs. Our efforts in optimizing top-of-the-funnel activities have been particularly effective in driving new customer acquisition and generating incremental revenue. This strategic focus has not only led to improved financial outcomes but has also strengthened Maxx Group's market presence and brand recognition, setting the stage for continued growth and success.

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Three Folders has efficiently scaled online sales for Maxx Group, boasting a +95.8% year-over-year increase, all without any increase in ad spend. This feat is a testament to our strategic acumen and deep understanding of digital marketing dynamics.

Through rigorous testing and optimization, Three Folders meticulously analyzed various elements of campaigns to identify areas for improvement. This process involved extensive A/B testing of ad creatives, audience segmentation, and targeting strategies. One of the most significant outcomes was a dramatic reduction in customer acquisition costs, which dropped by a staggering -84.6%. This reduction means that Maxx Group could acquire new customers at a fraction of the previous cost, allowing them to allocate their resources more effectively and drive higher profitability.

Moreover, these efforts culminated in a Return on Ad Spend (ROAS) of 10.6x. This metric indicates that for every dollar spent on advertising, Maxx Group generated $10.60 in revenue. Such a high ROAS underscores the success of the targeted and optimized advertising strategies implemented by Three Folders.

Overall, the partnership between Maxx Group and Three Folders has not only resulted in a substantial increase in online sales but has also significantly improved the cost-efficiency of their digital marketing efforts, setting a strong foundation for sustained growth and success in both existing and new markets.